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"Even when a caterpillar thinks the world is at an end, she changes into a butterfly...An ancient proverb


2013 was the year of the "selfie".  Everyone, who is anyone could take a picture of themselves and post it online in especially social networks, and show the world how 'good' or how "bad" they look.  Magazines are no longer a constant representative of fashion, and many feature their favourites over and over - leaving a blurred line between fashion and true style.  This kind of construed pride by a selected few lead these lists to go off the charts the one day, and tip 100 percent to the opposite side the next. 


I recently travelled to Paris and Russia, and could not visually identify who was from Russia, and who was from Paris.  Frankly, it was only when one speaks to someone that an accent gives them away.   The reality is that South Africa followed world trends sheepishly for too long, and is thereby losing its own unique identity.  We have a false sense of security, or "inclusion" if you like, that makes us believe that if we look like the people we see on television, and on social media, that we are "it" or "in".  


If this is the kind of unanimity and androgyny in a look you want, then so be it.  But if you want to step it up a little, be proudly South African, (a stylish one I may add), I suggest you start trusting yourself.  Start by acknowledging your gut feeling again, and believe that "creepy" feeling when you feel that something does not look right...


... and change it!


You don't ever have to be a "worst dressed" woman...






      The Style Bible


Simon Rademan



The Style Bible by Simon Rademan


The first

South African

guide book

on style


- for women



The Style Bible is an indispensable guidebook on style with fundamentals of fashion and style that no woman should live without.  It includes some of the most stylish South African women of our time.   Read

Thank you to all that have nominated throughout the year.          Here are the names of the women that made it onto the shortlist for best and/or worst dressed lists, and some may even have made it into "The Style Bible" -  Bokang Montjane, Jennifer Su, Sorina Erasmus, Anele Mdoda, Bonang Matheba, Candice Swanepoel, Emsie Schoeman, Uyanda Mbuli, Lala Hirayama, Vanessa Carreira, Kuli Roberts, Claudia Henkel, Charlene Wittstock, Vanessa Haywood, Unathi Msengana, Mamphela Rhampela, Vicky Davis, Poppy Ntshongwana, Precious Moloi-Motsepe, Criselda Kananda, Angelique Gerber, Liezel van der Westhuizen, Lindiwe Sisulu, Tammy-Ann Fortuin, Zelda la Grange, Zanele Mbeki, Therese Benade, Helen Zille, Leandie du Randt, Zuma’s wives, Gill Grogor, Sonia Booth, Lika Berning, Gerry Rantseli, Somizi Mhlongo, Jackie Burger, Doreen Morris, Jeannie D, Nadia Beukes, Rinel Day, Bianca le Grange, Edith Venter, Minenhle Dlamini, Hildegardt Whites, Jo-Ann Strauss, Helene Bester, Redi Thlabi, Hanneli Rupert, Carolyn Steyn, Rolanda Marais, Elma Smit, Babalwa Mneno, Juanita du Plessis, Elana Afrika, Carike Keuzenkamp, Toya Da Lazy, Melinda Bam, Sarah Theron, Jennifer Su, Karlien van Jaarsveld, Anele Mdoda, Daniela Barnard, Michelle van Breda, Lira, Roxy Burger, Roxy Louw, Minnie Dlamini, Sashi Naidoo, Annie Malan, Nonhle Thema...       

Because 2013 brought about a much needed guideline in book form, that identifies the 20 most stylish women of our time, there is no alternative official list this year.  Fashion is a mess right now, and everyone is doing anything they want in the hope of being seen, respected, acknowledged, and even remembered - often this unnecessary desperation is misplaced, and lands 1 ...or 2 individuals on THE worst dressed list.   We have all forgotten the very basic principles of being well dressed and stylish.  ... and it remains very simple  Nominate now for 2014

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SA Best and Worst dressed women 2013

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